Nonchalant is an independent online lifestyle magazine for queer women (FLINTA*) and allies who want content that’s as multifaceted as they are.
We believe being queer doesn’t have to be your whole personality – but it’s a huge, beautiful part of it. That’s why we cover everything from dating and sex to travel, beauty, culture, and wellness – all with a queer lens and a sense of humour. Our global team of cutting-edge writers research and scope out the very best nights out for queer women, restaurants for date nights, the next best lesbian movies, fashion trends, and more.
Unlike other queer publications, we take the stance that queer women deserve a space where they can get all their content in one place – from beauty tips to where to take your girlfriend out for dinner. Because representation shouldn’t mean choosing between queer content and lifestyle content – it can, and should, be both. And due to our broad article topics, our readers are a mix of genders and sexualities, and we welcome all to be Nonchalant.
At our core, Nonchalant exists to platform unheard voices. We shine a light on emerging queer artists, singers, writers, and creators – amplifying grassroots creativity and celebrating the kind of raw, authentic talent that’s too often overlooked.
For too long, women’s, non-binary’s and trans creativity have been pushed down, dismissed, or underfunded. We’re here to change that – one story, one platform, one conversation at a time.
Above all, we hope Nonchalant makes you feel inspired, empowered, and quietly smug to be exactly who you are – a powerful, unapologetic person who knows their worth.
Nonchalant x
FAQs
Who writes for Nonchalant Magazine?
It began with a small team of four, founded by Abi Martin-Hill, and has since grown into a team of twenty writers, videographers, and creators globally.
The Nonchalant team is made up of illustrators, marketers, tattoo enthusiasts, editors, web developers, and coffee addicts, and they love to research things so you don’t have to.
We also have many guest writers who are a mixture of genders and sexualities. If you’d like to feature a guest article, drop us an email.
Why do you have “F**k The Algorithm” as your slogan?
F**k the algorithm has been our slogan since the beginning. It has multiple meanings for Nonchalant Magazine, and we’ll take you through them below.
When Nonchalant Magazine first began back in 2017, due to the content focusing on queer and lesbian aspects, and although our content was fashion trends, event nights, and lifestyle tips, the website would still be flagged as “adult only” or “pornographic” and classed as a sexual website due to the term “lesbian”. This caused us to have an uphill battle regarding awareness and brand partnerships. The website would be blocked in many workplaces, and securing advertisements was difficult. Thus, the F**k The Algorithm mentality in our team was born.
Similar to what we were experiencing when starting the magazine, when users searched the term “lesbian” on Google, the top results were primarily pornographic. This was not only inappropriate but harmful, as it reinforced stereotypes and misrepresented the community, reducing the rich, diverse experiences of lesbians to explicit content. The fact that the top search results for a sexual identity were overwhelmingly sexual in nature was a stark contrast to other identity-based searches (like “gay” or “trans”), where the results skewed more towards information, history, and community resources. The change in how Google handled the search results for the term “lesbian” started gaining attention around 2019. At that time, activists, particularly from France, led the charge to clean up the search results. French feminist groups, including one called SEO Lesbienne, launched a campaign to pressure Google to address the fact that “lesbian” searches returned mostly pornographic content. Their movement gained traction, and within a year, Google began to adjust its algorithms.
By 2020, the issue had been significantly improved, and searches for “lesbian” no longer automatically led to adult content. Hooray.
Aside from the above, Nonchalant Magazine does not abide by any rules, we do not conform, and we will always bring you the stories that usually will not get told, and for that reason, long live our F**k The Algorithm mentality.
Can I write for Nonchalant Magazine?
Absolutely. We love a new member of the team. Head to our Write for Nonchalant Magazine page for all the details.
By 2020, the issue had been significantly improved, and searches for “lesbian” no longer automatically led to adult content. Hooray.
Aside from the above, Nonchalant Magazine does not abide by any rules, we do not conform, and we will always bring you the stories that usually will not get told, and for that reason, long live our F**k The Algorithm mentality.
Can I advertise with Nonchalant Magazine?
We have a wide range of options and love to collaborate with incredible brands that have the same values as us. Drop us an email:
[email protected]
Are you feminists?
If you define feminism as all humans should be equal, then yes, we absolutely are all for that. Do we aim to empower people who identify as women? 100%.
It’s clear that from the beginning, we realised that as women in this industry, we need to support and empower each other.
